Opportunities & Risks for SMEs Online

Markets continuously change, and businesses have always had to adapt to these changes to remain successful. In this regard, the emergence of the digital economy and necessity for companies to move online is no different from any other changes to market structures and dynamics facing SMEs over the years, presenting new customer demands, new channels … Continue reading Opportunities & Risks for SMEs Online

How To Win New Customers For Your Small Business Using Google AdWords

Customers both current and future are using Google everyday for one reason or another. It’s synonymous with the internet now and, due to it’s popularity, has a hefty part to play in the accessibility of your website. Think of what we outlined in our posts on the importance of having a search engine friendly website … Continue reading How To Win New Customers For Your Small Business Using Google AdWords

Your Small Business and Google Analytics – Key Metrics To Lookout For

In website prehistory, before the days of Google Analytics, tracking the strength of your website's design and it’s experience for users was nigh on impossible. Today, however, given the ability to identify how long a visitor stayed, where they navigated from, and the keywords and content that attracted them (or didn’t), it feels like you … Continue reading Your Small Business and Google Analytics – Key Metrics To Lookout For

How to Write an Email Newsletter That Draws People In

Growing a mailing list is a personal and practical way to build an organic audience and cultivate a meaningful relationship between your business and your customers over time. Subscribers who signed up to your email newsletter are clearly interested in what you have to offer and email is still one of the single best marketing … Continue reading How to Write an Email Newsletter That Draws People In

5 Reasons Your Small Business Needs LinkedIn

Being the social media hub for the professional world, LinkedIn is a powerful tool for businesses to grow their network, generate new leads, and drive their brand. This is why LinkedIn as a platform is particularly important for B2B (business to business) companies, especially those emerging, that can truly make use of the potential client … Continue reading 5 Reasons Your Small Business Needs LinkedIn