Getting a Website for Your Small Business – The Basics

Building a website for your business, sounds easy, right?

Not quite. Building a website is like building anything, if you want to do it yourself then you have to put in the time to learn how to do it and do a good job. If you get it right, then it will have real impacts on your business further down the line. If it doesn’t, then you probably aren’t doing it right.

10 years ago, a small business owner might be forgiven for thinking that a website is a luxury they can afford to live without. Or maybe you have started building your own in the past, only to give up your efforts mid-stream due to confusion or time constraints.

This is where the DIFM (Do-It-For-Me) approach comes in – providing websites for small businesses in need of one, but without the man-power, time or expertise to get one.

 

Does my business really need a website?

According to one study, online retail sales in the U.K. hit over £52 billion in 2015, with average shoppers spending roughly £1,200 online and 64% of all in-store sales worldwide influenced by the internet – that’s a hefty $2.2 trillion in sales for products and services provided directly linked with conversions from websites.

This means if you don’t have a website, you’re probably losing business to companies that do.

Luckily, this levels the playing field in the competition between you and the big players. With a well-designed site, your operation can project the image and professionalism of a much larger company as well as standout from the rest if it looks the part.

 

Why DIFM?

Using a Do It For Me website provider is the choice for small businesses without the scope to handle their online presence full-time. This therefore involves hiring professionals to design and develop assets, select a host, manage the content and deploy the site.

There are a multitude of options available to anyone in this arena, so what is it an owner should look for to get the best experience and results?

For SoleTrader.com, a DIFM provider should encapsulate this – the ease of the service and guaranteeing you get a site that stands up to the best of today, in the latest specs and packed with unique content.

 

How easy is it?

Luckily for business owners out there, rather than taking the DIY route for website creation, providers like SoleTrader.com tailor their service to SMEs.

There really isn’t much you have to do. You can have a fully functioning website personalised to your business off the back of a phone call and a few straightforward questions.

In 15 minutes SoleTrader.com will give you a website equipped with the layouts, imagery and written content you need for a modern website. Updated all year round and at your request, with online marketing, SEO (Search Engine Optimisation) and customer support all the way.

 

To Summarise…

Getting an effective web presence up and running is a multidisciplinary endeavour that most small businesses are not equipped to accomplish on their own. Hiring an agency means you can stay ahead of the tech curve without even trying and with providers like SoleTrader.com that do all the work for you, it couldn’t be easier. You can call 0203 411 0812 or visit http://www.soletrader.com to get started today.

 

By Oliver Roche

For regular updates just follow us on Twitter @SoleTraderWeb and Facebook @soletraderwebsites

 

 

 

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