Creating a website is a big part of having a business, as it immediately creates a visual representation of yourself, your business and your brand. A clear, visually stimulating website can make a real difference and is beneficial to your business as it helps to scope out a brand identity and image that will be memorable to those who visit it.
Web design and technology are constantly changing and evolving: we are far from the days where an ad in the Yellow Pages would be enough to get attention from customers! We at SoleTrader.com are on hand to create a website that is timeless and easy to navigate, and we will ensure that your business stands out so that those visiting the website will immediately want to find out more!
Why is having a website so important?
It is more common nowadays to have a website than to not, and it is the visual aspect of the website that is crucially important. A large part of making a website is creating a platform for your business from which you can demonstrate your work clearly and evidently for all to see, for example, creating an online portfolio of your work which allows potential customers to see pictures of your work first hand. This is a great way to show exactly what you have to offer without even having an initial consultation, and often having an extensive portfolio will set you aside from your competitors! We include a slide show option on the websites that we create, which quickly flicks through examples of work and draws customers attention in from the offset.
It is also important to provide information regarding the services on offer online, as providing services, pictures and descriptions ensures that the customer is fully informed about what they can expect and what is provided by the business. This helps to eliminate uncertainty and instills confidence in the customer about the transparent, straightforward service that is available.
How can having a website help my business?
A website immediately helps the customer to identify with the business. Searching for a business’ website online is the first thing a customer would do after seeing that business advertised or hearing about it from a friend, and so thereby it is of the utmost importance to have a website that you are proud of and which represents exactly what your business stands for!
Need a website? You can call 0203 411 0812 or visit http://www.soletrader.com to get started today.
by Ella Duffy
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