Why a Website is a Good Long-Term Investment

As investments go, spending the time and money to research, design and build a great business website has probably never been more important. While some 50% of small businesses still focus their efforts offline, only in the physical world, pursuing traditional means to promote themselves and win new customers, this is a risky strategy to … Continue reading Why a Website is a Good Long-Term Investment

How to Get a Google Local Listing for Your Small Business

A Google Local listing, now under the Google My Business moniker, is an essential and will no doubt be one of the first tasks on the To-Do list of small businesses across the world. As a search engine with over 1.2 billion unique users per month, it’s the natural next step if you want Joe … Continue reading How to Get a Google Local Listing for Your Small Business

Website Builder Comparison: Do-It-Yourself vs. Do-It-For-Me

There comes a time in every business’ life when it must decide whether it wants to go lone wolf on it’s website needs (DIY) or let tech savvy folks do it for you (DIFM). Before you jump in head first, however, you should set aside a moment to work out the decision that’s truly in … Continue reading Website Builder Comparison: Do-It-Yourself vs. Do-It-For-Me

How to Avoid Common Mistakes when Buying a New Website

By now we all know that a professional web presence is an essential requirement for gaining new customers, establishing credibility and fostering client relationships. For most small and medium-sized enterprises the easiest and most cost-effective place to start on this particular journey is with a website builder service, a great shortcut to an established online … Continue reading How to Avoid Common Mistakes when Buying a New Website

The Value of Customer Reviews on Your Website

If you have ever worked in retail or hospitality then the saying ‘the customer is always right’ probably sends a faint shudder down your spine, but, whether you like it or not, a business naturally relies on the recommendation (and criticism) of it’s patrons. This is exacerbated online too - due to the overspill of … Continue reading The Value of Customer Reviews on Your Website

How to Use a Blog to Build Traffic to Your Small Business Website

Blogs are a great way to boost organic traffic to your website and generate interest in your services and wider business by creating fresh, unique, shareable content. Writing an original, informative blog, tailored for your target audience is a cost effective way to promote your brand, enhance search rankings and an excellent opportunity to separate … Continue reading How to Use a Blog to Build Traffic to Your Small Business Website