How to Use a Blog to Build Traffic to Your Small Business Website

Blogs are a great way to boost organic traffic to your website and generate interest in your services and wider business by creating fresh, unique, shareable content. Writing an original, informative blog, tailored for your target audience is a cost effective way to promote your brand, enhance search rankings and an excellent opportunity to separate your business or service from the crowd.

It’s worth keeping in mind: No traffic = no leads. No leads = no sales. No sales = no business. So let’s look at the issues around generating that all important digital ‘foot-fall’.

 

Building a reputation…

Content is key and your blog will be your primary vehicle for delivering your brand message. However, think of this space less as a place to sell your products or services and more as an opportunity to sell yourself. Over time, as you consistently add helpful business related information, your audience begins to learn more about you, not just your services and trust begins to build. You become known as an industry leader and resource, rather than just a business. Which leads us to…

 

Sharing your knowledge…

If you keep your website constantly updated with helpful content, blogging is a gateway to demonstrate your expertise. One of the best sources of topic ideas is having a list of ‘pain-points’ for potential customers on your website and highlighting solutions in blog posts. The best business blogs answer common questions their customers have and include references to reputable external sources and useful links to emphasise the points raised. If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an authority in their eyes. This is a particularly vital tool for small businesses and service professionals.

 

Keeping things interesting…

People will organically start sharing your blog posts if the content is good enough. We’re not just talking industry-related features as above, think interesting videos, graphics with your target audience in mind, fun anecdotes about your office culture, ways to show some personality within the business. Offer something fresh and unique that speaks to your audience, without it coming across as an ad. So on that note…

 

The hard sell…

Please don’t use every post and tweet to advertise your latest product or service. A company that never takes a break from selling on social media is a bore and will not endear itself to anyone. Instead, mix in some links to interesting stories that are relevant to your industry and community, as well as personal posts. Everything in moderation, though clearly cat photos and memes rule the Internet, they probably don’t have a place on your business’s social accounts.

 

Stay social…

These days, most companies are engaging with customers on Facebook, Twitter and other social media platforms and for obvious reason. Instagram alone has more than 300 million users. Every time you write a blog post, you’re creating content that people can share on their social networks which helps expose your business to a new audience that may not know you yet. Not only that, but your blog can become a repository of valuable content around your business – you can share it on your social media outlets which in turn, drives traffic back to the blog and ultimately generates customers.

 

In summary…

Static websites don’t attract much new trade. Meanwhile, producing fresh content and blogging at least once or twice a week can help you stay at the top of the pile in your relevant industry and make your business the go-to for new and established customers alike. Quality content is the key to driving traffic to your website and a regularly updated blog can produce a constant stream of good leads from all around the world. When you publish frequent, engaging, informative posts, not only is it a helpful reminder to your clients that you exist, but they come to trust you and respect your brand and services. In the event that they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.

By David Marrone

You can call 0203 411 0812 or visit www.soletrader.com to get started today.

For regular updates just follow us on Twitter @SoleTraderWeb and Facebook @soletraderwebsites

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