In website prehistory, before the days of Google Analytics, tracking the strength of your website's design and it’s experience for users was nigh on impossible. Today, however, given the ability to identify how long a visitor stayed, where they navigated from, and the keywords and content that attracted them (or didn’t), it feels like you … Continue reading Your Small Business and Google Analytics – Key Metrics To Lookout For
Growing a mailing list is a personal and practical way to build an organic audience and cultivate a meaningful relationship between your business and your customers over time. Subscribers who signed up to your email newsletter are clearly interested in what you have to offer and email is still one of the single best marketing … Continue reading How to Write an Email Newsletter That Draws People In
Being the social media hub for the professional world, LinkedIn is a powerful tool for businesses to grow their network, generate new leads, and drive their brand. This is why LinkedIn as a platform is particularly important for B2B (business to business) companies, especially those emerging, that can truly make use of the potential client … Continue reading 5 Reasons Your Small Business Needs LinkedIn
As with all social media platforms, Instagram can offer businesses an excellent way to enhance their reach and expose their goods and services to new markets and potential customers. Part of the appeal of using social media marketing in general is the way it allows brands to share and interact with followers and build a … Continue reading Why Your Small Business Should Use Instagram
Long since has social media been exclusively for Justin Bieber fans and internet trolls. Although, like blogging, the business community belatedly warmed to it’s utility in generating brand awareness and driving sales - the likes of Twitter, Facebook and Instagram are now (and have been for some time) a staple for companies worldwide, and rightly … Continue reading 7 Reasons Why Your Small Business Should Use Twitter
Love it or loathe it, social media has revolutionised how businesses and consumers interact and for small businesses in particular, this represents an opportunity to engage with an audience they once might otherwise have not been able to reach through more traditional forms of marketing. Social networks are a cost-effective way to get your small … Continue reading Does My Small Business Need a Facebook Page?
Despite being human kind’s chief marketing tool for the past 100,000 years, word of mouth doesn’t quite cut it anymore as a sole strategy. It makes sense that up until recently-ish, smaller communities and less saturated industries lent better toward word of mouth as a means of spreading the word about your business. Even still … Continue reading Why Trade Businesses Shouldn’t Rely Solely On Word Of Mouth