The Pros and Cons of Online Business

Whether you’re thinking of adding a company website and building an online presence to complement your "bricks-and-mortar" business in the physical world, or you’re seriously considering taking the plunge and finally starting up your own small business entirely online, the internet offers SMEs both huge advantages and some perilous drawbacks. While operating online is obviously … Continue reading The Pros and Cons of Online Business

Opportunities & Risks for SMEs Online

Markets continuously change, and businesses have always had to adapt to these changes to remain successful. In this regard, the emergence of the digital economy and necessity for companies to move online is no different from any other changes to market structures and dynamics facing SMEs over the years, presenting new customer demands, new channels … Continue reading Opportunities & Risks for SMEs Online

How to Win New Customers for Your Small Business Using Google AdWords

Customers, both current and future, are using Google everyday for one reason or another. It’s synonymous with the internet now and, due to it’s popularity, has a hefty part to play in the accessibility of your website. Think of what we outlined in our posts on the importance of having a search engine friendly website … Continue reading How to Win New Customers for Your Small Business Using Google AdWords

5 Common Traits of Successful Small Businesses

We all have habits, good and bad. In business as in life, these habits can either help you or hinder your success. For fledgling SMEs in particular, bad habits can fester and grow into bigger problems causing major headaches down the road. Good habits can help create the foundations for a successful business and work … Continue reading 5 Common Traits of Successful Small Businesses