Opportunities & Risks for SMEs Online

Markets continuously change, and businesses have always had to adapt to these changes to remain successful. In this regard, the emergence of the digital economy and necessity for companies to move online is no different from any other changes to market structures and dynamics facing SMEs over the years, presenting new customer demands, new channels … Continue reading Opportunities & Risks for SMEs Online

How To Win New Customers For Your Small Business Using Google AdWords

Customers both current and future are using Google everyday for one reason or another. It’s synonymous with the internet now and, due to it’s popularity, has a hefty part to play in the accessibility of your website. Think of what we outlined in our posts on the importance of having a search engine friendly website … Continue reading How To Win New Customers For Your Small Business Using Google AdWords