Why Your Small Business Should Use Instagram

As with all social media platforms, Instagram can offer businesses an excellent way to enhance their reach and expose their goods and services to new markets and potential customers. Part of the appeal of using social media marketing in general is the way it allows brands to share and interact with followers and build a … Continue reading Why Your Small Business Should Use Instagram

7 Reasons Why Your Small Business Should Use Twitter

Long since has social media been exclusively for Justin Bieber fans and internet trolls. Although, like blogging, the business community belatedly warmed to it’s utility in generating brand awareness and driving sales - the likes of Twitter, Facebook and Instagram are now (and have been for some time) a staple for companies worldwide, and rightly … Continue reading 7 Reasons Why Your Small Business Should Use Twitter

Does My Small Business Need a Facebook Page?

Love it or loathe it, social media has revolutionised how businesses and consumers interact and for small businesses in particular, this represents an opportunity to engage with an audience they once might otherwise have not been able to reach through more traditional forms of marketing. Social networks are a cost-effective way to get your small … Continue reading Does My Small Business Need a Facebook Page?

Why Trade Businesses Shouldn’t Rely Solely On Word Of Mouth

Despite being human kind’s chief marketing tool for the past 100,000 years, word of mouth doesn’t quite cut it anymore as a sole strategy. It makes sense that up until recently-ish, smaller communities and less saturated industries lent better toward word of mouth as a means of spreading the word about your business. Even still … Continue reading Why Trade Businesses Shouldn’t Rely Solely On Word Of Mouth

Why a Website is a Good Long-Term Investment

As investments go, spending the time and money to research, design and build a great business website has probably never been more important. While some 50% of small businesses still focus their efforts offline, only in the physical world, pursuing traditional means to promote themselves and win new customers, this is a risky strategy to … Continue reading Why a Website is a Good Long-Term Investment