How to Win New Customers for Your Small Business Using Google AdWords

Customers, both current and future, are using Google everyday for one reason or another. It’s synonymous with the internet now and, due to it’s popularity, has a hefty part to play in the accessibility of your website. Think of what we outlined in our posts on the importance of having a search engine friendly website … Continue reading How to Win New Customers for Your Small Business Using Google AdWords

7 Reasons Why Your Small Business Should Use Twitter

Long since has social media been exclusively for Justin Bieber fans and internet trolls. Although, like blogging, the business community belatedly warmed to it’s utility in generating brand awareness and driving sales - the likes of Twitter, Facebook and Instagram are now (and have been for some time) a staple for companies worldwide, and rightly … Continue reading 7 Reasons Why Your Small Business Should Use Twitter

Why Trade Businesses Shouldn’t Rely Solely On Word Of Mouth

Despite being human kind’s chief marketing tool for the past 100,000 years, word of mouth doesn’t quite cut it anymore as a sole strategy. It makes sense that up until recently-ish, smaller communities and less saturated industries lent better toward word of mouth as a means of spreading the word about your business. Even still … Continue reading Why Trade Businesses Shouldn’t Rely Solely On Word Of Mouth

Why a Website is a Good Long-Term Investment

As investments go, spending the time and money to research, design and build a great business website has probably never been more important. While some 50% of small businesses still focus their efforts offline, only in the physical world, pursuing traditional means to promote themselves and win new customers, this is a risky strategy to … Continue reading Why a Website is a Good Long-Term Investment

How to Get a Google Local Listing for Your Small Business

A Google Local listing, now under the Google My Business moniker, is an essential and will no doubt be one of the first tasks on the To-Do list of small businesses across the world. As a search engine with over 1.2 billion unique users per month, it’s the natural next step if you want Joe … Continue reading How to Get a Google Local Listing for Your Small Business

Website Builder Comparison: Do-It-Yourself vs. Do-It-For-Me

There comes a time in every business’ life when it must decide whether it wants to go lone wolf on it’s website needs (DIY) or let tech savvy folks do it for you (DIFM). Before you jump in head first, however, you should set aside a moment to work out the decision that’s truly in … Continue reading Website Builder Comparison: Do-It-Yourself vs. Do-It-For-Me